What Is Curbside Pickup and Is it Worth Implementing to My E-commerce?

May 2021

Nikolay Pasholok

Product Owner, Calcurates

What Is Curbside Pickup?

Curbside pickup is a service that allows customers to pick up their packages from convenient locations like the parking lot of local stores without leaving their vehicles. Payment is made online before the order is picked up.

What Is the Difference Between Curbside and Pickup?

The primary difference is that, with curbside pickup, customers stay in their cars, while with in-store pickup, customers enter the store to collect their orders.

How Does Curbside Pickup Work in Delivery?

1. Order Online: The customer places an order online and selects a pickup time from the available slots.
2. Payment Method: Payment is usually made online to minimize contact.
3. Order is Being Processed: Store staff prepare the order and inform the customer when it’s ready.
4. Notification: Customers are notified to collect their order, usually in designated parking areas for curbside pickup.
5. Pick Up Order: Customers should notify staff upon arrival to their designated pickup area.

Curbside Pickup Benefits in 2024

• Faster Process: Orders are prepared immediately after being placed, eliminating the need for packaging and shipping.
• Flexible Pickup Times: Retailers offer flexible pickup options for customers.
• Minimized Product Damage: Reduces risks of damage during shipping.
• Cost-Effective: Saves on shipping costs, benefiting both customers and retailers.
• Increased Order Value: Encourages customers to order in bulk to minimize trips to the store.

Can My E-commerce Afford Curbside Pickup?

• Staff Capacity: Adequate staff are needed to manage curbside interactions.
• Designated Loading Areas: Establishment of designated pickup spots is crucial for efficiency.
• Technology Infrastructure: Requires the integration of curbside pickup software for management.
• Budget Considerations: Adequate budgeting is essential for implementing curbside pickup effectively.

For Which E-commerce Is Curbside Worth It?

Curbside pickup is mainly used by e-commerce stores in the food industry but can be adapted by various businesses.

Summary

Curbside pickup has become increasingly popular, especially since the onset of the pandemic. It offers convenience and is a favored option for consumers, with many expressing interest in this service for their shopping needs.